How to Optimize Your Website for Search Engines

SEO Austin What is Search Engine Optimization (SEO)?

Wikipedia defines search engine optimization as:

"...the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site." source

What steps can I take to optimize or "improve volume and quality of traffic" to my website?

Begin by focusing on your website’s main objectives and identifying keywords and keyword phrases that best describe your industry, organizational goals, business activities, products or services.
Learn where and how to incorporate these keywords into your web page content and HTML coding, then present that content in ways that enable search engines to easily gather information from your site.
Expand and update your site's content on a regular basis to attract new and existing customers, and to encourage web crawlers to spider your site.
Build online relationships with related businesses to encourage in-bound links to your website and secure listings in directories related to your business.
Continue to promote your organization using traditional marketing methods and include your URL on all marketing materials.
Read and learn as much as you can about search engine optimization and online marketing. Then, incorporate your new knowledge into building and improving your website so you can gain a competitive edge.
Wait for your website to begin showing up "naturally" in search engine results due to content and keyword relevancy. Be patient! It takes time.

Many SEO businesses will offer to optimize your website for a fee with a promise to secure higher rankings for your website. However, you can find thousands of "free" online articles, blogs and forums on the web devoted to this topic. Beware of purchasing any services or software until you have learned some SEO basics and personally incorporated them into your website.

There are no shortcuts to attaining "naturally" high search engine rankings. Once you understand the basics of search engine optimization, you can make improvements to your website on a regular basis. You will also be able to make more informed decisions as to the next best steps to grow and market your online business and website.

Step 1: Putting Keywords to Work for You.

Additional Online Resources:
Twelve-Steps to Higher Search Engine Placement

Search Engines | SEO | Keywords | Content | Links

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Pallasart has built websites for famous interior designers like Timothy Corrigan. Recently we created a beautiful website for Aurora Chartrand, a home stager and designer based in Austin and Houston. For a number of years Pallasart operated its own luxury furnishings and antiques store in Dallas for a global clientele. in conjunction wit the store we offered a high-end online store that served customers from across the USA and around the world.

History and Art

Pallasart was originally famous for building free art and history websites with a focus on the world of Byzantium and Russia. We have more an 30 free online history and art books that are used in the classroom. In a prior life Bob Atchison was a Byzantinist and icon painter. He also painted a number of churches in California when he was younger. Bob continues to develop and expand his world-famous World of Byzantium website. He creates graphic reconstructions of Byzantine monuments and historical characters - like this one of a 12th century Byzantine prince-warrior.