10 key components to build a successful online business

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4. Select your Color Palette

The biggest mistake people make is to select colors for their website design based on their own personal preferences rather than what appeals to their prospective customers. Gender and age have a big impact on what colors you should select for your website. Strong colors are more likely to appeal to young men, while women find a subdued palette more pleasing.

It is important to consider the product or service you are offering on your website. If you offer something that requires trust or reflects tradition, deep navy and royal blues can convey that impression. Reds, oranges and other vibrant colors express energy and passion.

Contemporary fashion sites often select whites and grays to showcase their product images. Entertainment and food websites often go for more dramatic palettes.

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Home Builders

We are one of the leading developers of home builder websites in the USA with years of experience in designing powerful sites that are easy to navigate. No matter what the size of your business we can work you to structure a site that showcases your unique talent brand identity. We can offer you lots of great features, floorplans, lots, elevations, choose your own finishes, videos and spec homes for sale. Besides being beautiful, our sites are easy to use and update. Call us at (512)547-7315 and let's talk about your project.

Fashion and Beauty

We’ve created websites for highly successful businesses in these fields. We can offer everything from wholesale to retail with online stores that can sell a huge range of products. We understand the complexity of selling mass produced and one-of-a-kind items. We also understand the issues associated with sizes, colors and the big images you’ll need to sell your products online. Our carts are easy to use and update. You can easily manage items, inventory and shipping from the custom website we’ll build for you. Let's get started - (512) 547-7315.

Food and Wine

Over the years we have created websites for many of the biggest brands in wine, beverage and food sales that have millions of dollars in annual sales. We create sites that offer hundreds of brands, thousands of products and brands in online sales. our shopping carts are easy to operate and can handle any level of sales. Pallasart builds sites for caterers, food producers, websites that can support retail and wholesale sales. we understand the unique issues of shipping and cross-state line sales.

Professional Associations

We’ve built a number of sites for professional organizations like the Texas Municipal Courts Education Center and the Texas Municipal League. These websites can offer complex services to their members. We can provide your organization with online membership management tools and other business features you need to provide. We also create websites for professional conferences with tools to manage program schedules, speakers, accommodations, papers, videos and online registration.

Online Shopping

Over the years we have built hundreds of sites for online retailers. We specialize in building complex custom shopping carts tailored to your specific needs in open source PHP. We have the technical abilities to integrate your shopping cart with many third party services that use APIs - such as Teapplix and ShipStation for easy shipping and order fulfillment. We can also work with common shopping cart solutions from X-Cart, WooCommerce for WordPress, OpenCart, osCommerce, and Magento. Call us at (512) 547-7315 and let's get your new website into production.

Architects

A large number of the websites Pallasart builds are for for home builders. We also specialize in websites for architects who design those homes. We are fortunate to have built websites for two of Austin's most celebrated and successful architectural firms, Tolleson Architects and Chuck Krueger Architects. If you visit these websites you will see how important images galleries with huge pictures are essential to the success of their businesses online.

Decor and Design

Pallasart has built websites for famous interior designers like Timothy Corrigan. Recently we created a beautiful website for Aurora Chartrand, a home stager and designer based in Austin and Houston. For a number of years Pallasart operated its own luxury furnishings and antiques store in Dallas for a global clientele. in conjunction wit the store we offered a high-end online store that served customers from across the USA and around the world.

History and Art

Pallasart was originally famous for building free art and history websites with a focus on the world of Byzantium and Russia. We have more an 30 free online history and art books that are used in the classroom. In a prior life Bob Atchison was a Byzantinist and icon painter. He also painted a number of churches in California when he was younger. Bob continues to develop and expand his world-famous World of Byzantium website. He creates graphic reconstructions of Byzantine monuments and historical characters - like this one of a 12th century Byzantine prince-warrior.