Some years ago, PBS broadcast The Duchess of Duke Street, a BBC-produced series that told the story of Louisa Trotter, a young servant girl who was captivated by the dream of becoming a great cook. Through hard work, talent and luck, Louisa rose to become one of the most famous chefs in Edwardian England. When she began her training she was fortunate to join the staff of a big aristocratic London house that had the reputation for outstanding cuisine. Here she received her cooking ABCs from a fine and somewhat irascible French chef, who, while doubtful of a woman's chances of breaking into the exclusively male world of great European chefs, recognized Louisa's drive, energy and talent deserved support and encouragement. Taking her under his tutelage, he began her instruction with lesson Number One: If she wanted to become a great chef she must forget everything she had learned about cooking thus far and start afresh.
Beginning with the basics, he shared the essential truth of great cooking with his young protégé - a Golden Rule that had been passed on by the great chefs from generation to generation. The preeminent qualities of good cuisine were look, aroma and taste. This simple advice from a great culinary artist was the foundation of Louisa's future success, which led to invitations to cook for the Royal Houses of Europe. She learned that food that wasn't visually attractive and possessed enticing aromas lacked the allure to entice one to taste a dish. This advice also applies to successful Internet sites. After landing on a site, the visitor first "looks around" to see if the site is attractive, then decides to spend more time there. Next, the visitor "sniffs around" a site to see if the content is compelling and presented in an intriguing way. If it is, the visitor goes deeper and decides, so to speak, to "bite" and explore a "tasty site."
Read this BBC article to see how fast a web visitor makes a decision about your site.
The effective use of color is critical to the success of any site. We've published the article Making Effective Use of Color in Websites, which we encourage you to read to learn more about this subject. We've also written an informative article about How to Select Fonts for Your Web Site.
We have developed an outstanding menu of web tools that will let you work directly with your customer base to build sales and brand loyalty. Our pricing enables you to select from a wide array of plans to meet your needs. Please visit our rates page to learn more about our services and how affordable it can be to establish your business on the net. If you have any questions, please call us toll-free at (866) 513-8916.
Ask for a quote. You'll be surprised how affordable a beautiful and successful site can be.
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